May 16 – 17, 2018, Atlanta, GA – The Tallent Management Alliance’s High Potential and Leadership Development Summit. Today’s fast-paced business environments will only accelerate the demand for leaders who are prepared for the challenges of the future. This summit afforded HR professionals and industry-leading companies to share and learn about developing the leadership pipelines required for companies to not only survive, but thrive.
I had a moment to talk with Dr. Steven Stein, the Founder and CEO of Multi-Health Systems to discuss the leadership needs of tomorrow.
If you are a small business owner, responsible for some form of business development or a busy executive, then today’s productivity tool announcement will help you stay on task and do what you actually get paid for…and that is to sell more.
Shoeboxed, the best cloud based receipt organizer, announced that you can now automatically sync any of your receipts in your Gmail account (Google Apps too).
At the end of the week, just go directly to Shoeboxed and categorize your receipts and eliminate the search and send method previously required.
If you are not using Shoeboxed, now would be a good time to start.
Don’t be one of those Linkedin members whose constant profile corrections, tweaking and/or title changes are confusing your followers and leaving them wondering. After a while they just ignore you. It is about time to take control of your Linkedin profile and become the Personal Brand that you have always wanted to present to the world. Take control is the key phrase here and I promise that small incremental steps, taken consistently will reap big rewards when it comes to Linkedin.
LinkedIn Power Move #1 – Don’t bombard your contacts with minor adjustment or corrections to your LinkedIn profile. The fix is easy:
From the Home page screen, hover over the “Profile” menu in the top toolbar and click on “Edit Profile”
Hover over your “small profile photo” in the upper right hand corner of the screen and a drop down menu will appear.
Choose “Privacy Setting (review)”. For security purposes, they will require that you sign into your account. In the middle of the screen you will see “Privacy Controls” and choose “Turn on/off your activity broadcasts”
Just uncheck the box that says “Let people know when you change your profile, make recommendations, or follow companies”
Your updates and posting should be impactful and not confusing. Now Go forth and make your Linkedin Power Move.
Over the past month, I have been invited to join some of the newer social media platforms that are touted to be better than, faster than, create more Google juice than FaceBook, LinkedIn, and YouTube and I just want the noise to stop and let me focus on the business at hand.
So, as the social media noise level increases in our ever-accelerating world, when do you just stop and shout out loud, “stop, enough is enough”?
Dear Friends, Don’t take it personally if I don’t join your new group. And, please know that I think that using social media as a strategy to support and extend your sales efforts and brand awareness is essential in the new world of media. But if you don’t have a strategy in the first place, or if you have one and have not consistently followed the plan, the next new social media thing will not save your business or earn you one more customer.
Back to the Fundamentals
My high school football coach, Ray Gibson, use to tell us after a loss, and believe me that we lost a lot, “Let’s get back to the fundamentals of the game, practice the way you want to play and execute each and every play the right way. That advice still rings true today so let’s get back to the fundamentals of marketing with social media and build a solid strategy that wins customers hearts and minds and clicks.
Get Expert Advice
Don’t let all the noise from the next new thing in social media get in the way of creating an executable Socially Facilitated Sales and Marketing plan. This new type of marketing plan is more than just marketing and more than just sales and takes more than a good web development geek. It takes an expert in developing the big picture strategy and you as the leader to dedicate the resources (which includes your time) to execute the plan without fail. Go find an expert and don’t settle for the newly unemployed person who is now a social media or WordPress expert.
Look Away From the Light
So, next time your best friend sends you an invitation to join the next new social media platform, look away from screen and get back to your solid socially facilitated marketing and sales plan…and have fun connecting the dots between social media and sales.
If you want to know more about Socially Facilitated Sales and Marketing, let’s talk. What are your thoughts on social media noise?
Networking is like dating. You meet someone who you think is the right person ( enter visibility zone), get to know each other (proceed into the credibility zone) and if this person is someone you feel will be a mutually beneficial connection, you really want to be able to earn their trust (enter into the profitability zone) and you want this relationship to work. Kind of like dating, huh?
More about the VCP (visibility, credibility, profitability) process in future posts.
Life gets in the way…and you will be stood up for a meeting!
So, you are at Starbucks, Panera Bread, Atlanta Bread Company, or your favorite and productive spots to talk a little business and build profitable relationships. You wait, and wait, and wait. You don’t want to seem to excited, so you wait a little longer, no message or no phone call Ugh! So, you have been stood up for an appointment…I am sure that is is not the first time and for sure will not be the last time.
You finally admit to yourself that you have been stood up and just like dating, it hurts. It hurts bad. You get a little angry,. How dare they. My time is valuable. I’m an important person. First and foremost, get over it and don’t let it ruin your whole day. Don’t take it personal, always take the high road and don’t lay blame. Again, get over it. Now repeat that 3 times.
What is you next step?
Leave a pleasant voice mail in an understanding tone
Send an email with the same or similar message including available reschedule time for the following week
Use the time wisely for returning phone calls, emails or preparing for your next appointment
How to avoid being stood up?
Confirm your meeting via email and/or phone the night before. Be sure to let them know how important this meeting is to you.
Block you morning, afternoon or whole day at the location and minimize you travel time and schedule back-to-back meetings
Be generous with your time but don’t take meeting from just anyone. Your plan should be to increase the value of your network for you and your referral partners.
Hey, You will be stood but but that’s OK. Get over it and get on with business.