Over the past month, I have been invited to join some of the newer social media platforms that are touted to be better than, faster than, create more Google juice than FaceBook, LinkedIn, and YouTube and I just want the noise to stop and let me focus on the business at hand.

So, as the social media noise level increases in our ever-accelerating world, when do you just stop and shout out loud, “stop, enough is enough”?Scared Man1

Dear Friends, Don’t take it personally if I don’t join your new group.  And, please know that I think that using social media as a strategy to support and extend your sales efforts and brand awareness is essential in the new world of media.  But if you don’t have a strategy in the first place, or if you have one and have not consistently followed the plan, the next new social media thing will not save your business or earn you one more customer.

Back to the Fundamentals

My high school football coach, Ray Gibson, use to tell us after a loss, and believe me that we lost a lot, “Let’s get back to the fundamentals of the game, practice the way you want to play and execute each and every play the right way.  That advice still rings true today so let’s get back to the fundamentals of marketing with social media and build a solid strategy that wins customers hearts and minds and clicks.

 Get Expert Advice

Don’t let all the noise from the next new thing in social media get in the way of creating an executable Socially Facilitated Sales and Marketing plan.  This new type of marketing plan is more than just marketing and more than just sales and takes more than a good web development geek.  It takes an expert in developing the big picture strategy and you as the leader to dedicate the resources (which includes your time) to execute the plan without fail.  Go find an expert and don’t settle for the newly unemployed person who is now a social media or WordPress expert.

Look Away From the Light

Light2So, next time your best friend sends you an invitation to join the next new social media platform, look away from screen and get back to your solid socially facilitated marketing and sales plan…and have fun connecting the dots between social media and sales.

If you want to know more about Socially Facilitated Sales and Marketing, let’s talk.  What are your thoughts on social media noise?